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Coronavirus Consumer Survey

Get the latest research statistics on the state of marketplaces industry.

Economic outlook

Consumer behavior

Looking ahead

Safety habits

Take a closer look at buyer behavior, including spending habits and safety precautions

Coronavirus consumer survey

of adults believe the economy is better than it was a month ago

18%

believe the economy will improve in the next 12 months

agree businesses should be open in their state

Source: ICSC’s COVID-19 Consumer Series. Covid survey, WAVE January 14 - 16, 2021

Excluding gas, automotive, and food and beverage services, retail sales grew 7.0% in September 2022 over September 2021.

Sales composition

Source: U.S. Census Bureau, ICSC Research

The share of GLA in shopping centers devoted to retail continues to decline and shift toward food and other services.

Shopping Center GLA Distribution

Shopping center occupancy rates continue to rise, ending the first half of 2022 higher than a year ago.

Occupancy

29%

68%

5402

5570

6565

1621.6

1818.8

Excl: auto, gas, F&B

Incl: auto; Excl: gas, F&B

Incl: auto, gas; Excl: F&B

Total retail sales

See key statistics

In 2021, there were nearly twice as many announced store openings than closings.

Announced openings & closings

Not all bankruptcies filed result in store closures, as many are filed as a means to restructure debt. However, others announce and begin the process of store closure as part of realigning operations or going out of business altogether

Bankruptcies & resulting closures

See 2020 store closures by category

by year

by month

Source: PNC RE Market Research, ICSC Research

Store Closures

No. of Bankruptcies

Source: PNC RE Market Research, ICSC Research

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Share on your social

by month

by year

65%

are shopping/browsing inside physical stores for non-essential goods

54%

are dining indoors at a restaurant, bar or other eating place

48%

are shopping inside a mall

52%

would support a lock down or increased restrictions on activities if local COVID cases significantly rise

86%

changing purchasing habits due to rising prices

71%

are still cutting back on spending

44%

buying brands that are generally cheaper as a result of rising prices

47%

being stricter with mask wearing due the Omicron variant of COVID-19

62%

currently being more cautious when going out in public

55%

are comfortable with the ways in which the state/local community are handling the current COVID-19 situation

56%

are engaging in a normal level of out-of-home activity

See key statistics

7.4%

Year-to-date growth through September in retail sales excluding auto, gas and food and beverage services in 2022 over 2021.

Growth in general merchandise stores sales in September 2022 over September 2021.

4.8%

Year-to-date sales increase through September 2022 for food and beverage services over the same period in 2021

$115.2

Rise in the non-food/non-retail share of GLA in shopping centers from 2016 to Q2-2022.

4.4pp

See key statistics

billion

Decline in the share of retail GLA in shopping centers from 2020 to the middle of 2022.

1.1pp

Increase in the food services share of GLA in shopping centers between 2020 and the middle of 2022.

0.3pp

Note: Despite announced openings and closings, the distribution of GLA may lag based on when businesses shut their physical doors.

Rise in total shopping center occupancy from Q2-2021 to Q2-2022

1.1pp

Increase in mall occupancy between between Q2-2021 and Q2-2022

0.3pp

Rise in open-air center occupancy from Q2-2021 to Q2-2022

1.4pp

See key statistics

Apparel

6,078

See 2020 store closures by category

Footwear

309

Grocery

109

Discount department stores

Source: CoStar Realty Information, ICSC Research

Source: NCREIF, ICSC Research

Sales Composition

Shopping Center GLA Distribution

Occupancy

Announced Openings & Closings

Bankruptcies & Resulting Closures

2019

2020

2021

Q1-2022

Q2-2022

Q3-2022

Sep '22

1788.7

575.4

Click on each section to learn about this month’s data

Unit: billions

Apr. 2021

1,469

4,889

5,142

5,982

1458.6

1605.8

1583.9

512.6

3,651

3,934

4,501

1087.9

1204.0

1195.4

387.7

4,732

4,899

5,163

503.2

1,350

3,527

3,659

3,919

361

996

Time period

2021 CLOSURES BY CATEGORY

Apparel

768

Footwear

186

Discount department stores

Grocery

2021 CLOSURES BY CATEGORY

Unit= thousands

Unit: thousands

Aug '22

611.2

542.6

407.2

Year-to-date sales growth through May at clothing and clothing accessories stores in 2022 over 2021